Date : March 10, 2014
Apple announced this week, its plan for Canadians to trade in their old iPhones at Apple Stores. Apple has had a recycling program in place in the past, but under the new plan, Canadians will be able to trade in their old iPhones for an Apple Store credit.
Both personal and business customers are eligible to bring in their old iPhones and use the store credit as an affordable way to upgrade to a newer phone. Staff will be able to determine on the spot, the amount of the credit; depending on the condition and model of the phone, it could be worth up to a maximum of 275$.
I think this is a genius marketing strategy, to market newer products and help sales and production continue to grow. Many iPhone users (like myself) really want to upgrade to a newer, more improved phone, but don't want the high costs associated from providers (ex. Bell). To purchase a new Apple iPhone outright, you could be looking at spending $1000 or more. Offering an in store credit for my used iPhone may be just the incentive I need to make the purchase.
http://www.cbc.ca/news/technology/apple-s-iphone-recycling-program-expands-to-canada-1.2567210
This credit idea is amazing Kelly, I am glad you shared it! I personally think this is a great way for Apple to show their customer loyalty. Getting money for a lightly used iPhone is great, especially when the customer is looking to upgrade with a new Apple product. Receiving a store credit would definitely persuade me to purchase another iPhone.
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