Date :Feb 16
Source: Huffington Post
Roll up the rim is back and to celebrate their 50th anniversary Tim Horton's is now giving coffee drinkers 2 chances to win. The bonus roll is not intended to be a permanent fixture of the contest, but rather a celebration of the iconic chain’s 50th birthday. Along with the original yellow arrow indicating where to roll up the rim, the cups now have an additional blue arrow for the second chance. They've also increased all the prizes, upping the grand prize from 40 cars to 50 cars for 50 years. I think Tim Horton's marking their 50 year anniversary with the increased prizes is good marketing on their behalf because it shows customer appreciation. Customers like to win prizes and since you got to play to win, it also helps increase coffee sales.
http://www.huffingtonpost.ca/2014/02/16/roll-up-the-rim-2014_n_4800075.html?utm_hp_ref=fb&src=sp&comm_ref=false
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